You just downed your 6th beers, and its the last down with 2 mins left in the game. You would hold it in, but you’ve heard you can die by doing that, so you decide to make a dash for it. You each step down the infinite stair case causes you to hold on for dear life and you pray to the sport gods that they have TVs in the washroom, at 7 dollar beers they better have TVs in the stalls. To your agony they don’t have TV’s in the stalls, they have those annoying fake TVs full of ads. You push the pee out as hard as you can but your moral vessel can’t go any faster. You forgo the time needed to clean your hands to save those precious seconds as you dash up the seemingly endless flight of stairs. You reach the top thinking you’ve made it, only to open the door to hear the bar light up in celebration. You have just missed the play of the century. Now all you have left is the lowly instant replay.
Qualcomm, the world leader in wireless chip producer has a brand new line of chips for smart phones called Snapdragon.
To ingrain this new line of chips into the minds of the masses they have decided to name the stadium they own in San Diego (Home of the legendary Ron Burgundy) temporarily to Snapdragon Stadium.
This is a very interesting way to generate coverage for their new product. Here in Toronto Canada, they renamed the Skydome, to the Rogers center. When it was bought out by the media mogul. Now ever time people want to go see a sports event they will have to go to the Rogers center.
Getting people to talk about your brand in day to day conversation is the key to a successful marketing campaign.
Qualcomm, can now get sport announcers to say Snapdragon stadium, and even get regular people to wonder why the heck did they change the name of the stadium. This “Snapdragon” thing must be important. Perhaps in the future when they go look for a smartphone, they will demand that the Snapdragon is inside. Similar to the Intel inside theme of marketing.
This makes a lot of sense as ARM is making a killing right now in the smartphone space, and Qualcomm wants a cut.
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